We might not agree on what makes the perfect cuppa, but at least we can agree on the Loft range.
Contemporary designs for pernickety Brits.
Does the milk go in before, or after?
Semi-skimmed or full-fat? Sugar, or no?
Watch as these age-old questions are answered.
Once. And. For. All. (We hope.)
Bringing together traditional British ceramics and contemporary design, the Loft range will appeal to the fussiest of Brits - and that's really saying something! See for yourself.
Having designed some of Britain's most iconic industrial products, we collaborated with Dick Powell - D&AD Chairman and Lowey's Group Creative Director - to deliver this very British brekkie set.
Inspired by traditional British ceramics but with a modern twist, the fluted Loft kettle and toaster set is stylish enough to satisfy even the fussiest of Brits.Where to buy
No matter how you like your tea (and toast) the Loft range will deliver. Designed with the discerning in mind, this toaster, kettle combo comes with a precision spout and x7 browining functions.
These British inspired designs look great in any kitchen. So, less nitpicking. More delicious breakfast.