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British to a T

Does the milk go in before, or after?

Semi-skimmed or full-fat? Sugar, or no?

Watch as these age-old questions are answered.

Once. And. For. All. (We hope.)

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How do you make the perfect cup of tea?
How do you make the perfect cup of tea?
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What Does Tea Mean To You?
What Does Tea Mean To You?
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What Type Of Milk Do You Use?
What Type Of Milk Do You Use?
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What Colour Is The Perfect Cup Of Tea?
What Colour Is The Perfect Cup Of Tea?
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Do you have a favourite Mug?
Do you have a favourite Mug?
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Inspired by Britain

Bringing together traditional British ceramics and contemporary design, the Loft range will appeal to the fussiest of Brits - and that's really saying something! See for yourself.

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British by design

Having designed some of Britain's most iconic industrial products, we collaborated with Dick Powell - D&AD Chairman and Lowey's Group Creative Director - to deliver this very British brekkie set.

Inspired by traditional British ceramics but with a modern twist, the fluted Loft kettle and toaster set is stylish enough to satisfy even the fussiest of Brits.

Where to buy
Dick Powell

Technology

Toaster

  • Wider slots for thick toast and bagels.
  • 7x browning settings, for perfect results everytime.
  • Removable crumb trays.
  • Stop, defrost & re-heat settings.
ToasterToasterToaster

kettle

  • 1.7L water capacity.
  • Precision spout.
  • Removable lid for easy refilling.
  • Removable filter keeps kettle clean.
KettleKettleKettle

Finally. Something we can agree on.

No matter how you like your tea (and toast) the Loft range will deliver. Designed with the discerning in mind, this toaster, kettle combo comes with a precision spout and x7 browining functions.

These British inspired designs look great in any kitchen. So, less nitpicking. More delicious breakfast.